Today is Buzz Nitrous’ launch day!
What better way to kick things off for this brand new website than to have some of the very top experts in internet marketing, affiliate marketing, email marketing, online businesses and blogging share their best secrets on using paid advertising to promote their websites and products?
To create a super cool and interesting roundup expert post, I asked topnotch pros like Neil Patel, Dave Schneider, Stuart Walker, James McAllister, Drazen Prastalo, Hans Miedema, Harry Bloom, Servando Silva, Philip Kleudgen, Brad Greyeyes-Brant and Neil to share with me and you a simple thing:
Best Tip On Using Paid Ads/Paid Traffic
The insights, experience and secrets revealed in their answers couldn’t be better.
There were several perspectives on using paid advertising (Facebook Ads — Ads Manager & Power Editor, Google Adwords, and other paid traffic sources) but some best practices are common between them:
- You should always play very close attention to targeting
- You should drive traffic to a landing page and collect your visitors email addresses
- You should not stop testing… ever
Do you want to leverage using paid ads and know how do to advertise and promote you website and business?
Learn from the best, read what they have to say below (and vote for the best tip)!
11 Experts Reveal Best Paid Traffic Secrets
David Schneider cofounded NinjaOutreach, an all-purpose marketing tool that streamlines the process of connecting with influential. Dave runs SelfMadeBusinessman. He writes about entrepreneurship and teaches how to build a successful online business, and also enjoys traveling.
We’ve been using Google Adwords to promote our blogger outreach software, NinjaOutreach. My best tip is to start with a low budget/bid, especially if you’re new to paid advertising.
Firstly, it’s easy to blow through the money quickly if you’re not paying attention. Additionally, if you set a low bid then you’re effectively capped your downside so you’ll never be charged more than you’re willing to pay.
I started very low for my keywords and raised it ever so slightly by about 10 cents each time until I finally started to see the clicks come in, at a price I was willing to pay.Start with a low budget/bid, especially if you're new to paid advertising. Click To Tweet
James McAllister is the owner of Help Start My Site, a blog aimed to help Internet marketers grow their business through blogging and email marketing. James has been making a full-time living online since 2012 and today helps others do the same.
Send your traffic to a squeeze page and collect their email. You could be receiving thousands of visitors a day, but if you are not doing something to retain those visitors, most of them are going to leave and you’re going to have a very difficult time trying to grow.
Having visitors opt-in to your email list will allow you to send them to your website over and over again for free. Not to mention, you can use your autoresponder to build relationships with your subscribers, allowing them to get to know and trust you more. If your long-term goal is to sell a product, people are far more likely to buy from you if they feel like they know, like, and trust you.
I would also look for leads outside of what’s known as the “tier 1 countries” (USA, Canada, and the UK). While it’s true that subscribers from “tier 1 countries” are probably more valuable, they are also substantially more expensive to acquire. I am getting clicks from English speakers for under a half a cent in countries like India, Egypt, Nepal, Serbia, Nigeria, Algeria, Bangladesh, Philippines, and the Czech Republic. Yes, these countries do not directly make you as much per click, but you can reach so many more people with the same amount of money so it’s a good choice for people with either low advertising budgets, or people who are just starting out.
When you think about it, many countries are growing faster than the “tier 1 countries”, which is resulting in more people having internet access and more people spending money online. In my eyes, it only gets better from here for advertisers targeting these countries, especially since everybody else is ignoring them!Having visitors opt-in to your email list will allow you to send them to your website for free. Click To Tweet
Hans Miedema is a full-time copywriter and internet marketer. His work-life started as an IT consultant, moving up to VP at one of the global banks. The big changes during the financial crisis gave him a boost to become self-employed in 2009, and he never looked back. Working as a copywriter, Hans also has a strong interest in SEO.
Make sure your ad and the landing page are consistent. The style and the text should be consistent, a visitor who clicks the ad and arrives at your landing page, should immediately know that it belongs together. When it’s not consistent, it breaks the flow, the chain of little steps from attention to conversion.Make sure your ad and the landing page are consistent. Click To Tweet
Servando Silva is a young entrepreneur who loves gadgets and music. He has been a full-time Internet Marketer since 2013 and has seen his online success grow every day. At Stream SEO he writes about getting more traffic, improving website rankings, social marketing and website monetization.
My best tip or practice to boost my website traffic is to use a combination of Adwords + FB Ads + Twitter Ads.
If the website has already hundreds or thousands of visitors going on, I will use a retargeting/remarketing pixel to boost the traffic for cheap.
If not, I’ll use insights from social networks from my fan page/Twitter account and create super targeted ads to them to get tons of traffic according to my budget.
If the website is new and it’s got no traffic then my strategy will be different because I have to craft new campaigns without data. In that case I rather send them to a landing page to build a list fast and then send them my articles with an autoresponder.To boost website traffic use a combination of Adwords + FB Ads + Twitter Ads. Click To Tweet
Brad Greyeyes-Brant is an email, affiliate, and CPA marketer who is also a certified funnel expert with DigitalMarketer.com.
With paid traffic, the big game-changer for me was to use tools that allow me complete control over each and every click that comes my way.
When sending paid traffic to a landing/squeeze page, here’s some of the elements that come into play in various combinations:
- Scarcity: When I say “you’ll only see this once” I mean it. False scarcity sucks. Repeat clicks won’t see the same page and are automatically redirected wherever I choose.
- Timers: another facet of scarcity. When the timer hits zero, you’ll be redirected somewhere else of my choosing.
- Geo-targeting: No offence meant to the fine people of Turkmenistan, but the “Tier 1” states like the US, Canada, Australia, New Zealand, and UK simply have more buying power and are more likely to be my customers.
- Retargeting: Every page is set up with its own retargeting pixel. Since I know the general interest of everyone that opts in, by setting up retargeting pixels at different parts of my funnel, I now have a very targeted “extra” list to boot.
- Mobile-optimization: Sideways scrolling sucks. exit stuff: Be it exit-intent redirects, exit pops, traditional pops, “snip.ly / Hello Bar” style bars, it’s another chance to capture the lead or redirect to wherever you want to go.
- Traffic analysis: Make sure you get what you paid for. It’s not always malicious when you get sent bots instead of real human eyeballs. Either way, if you show whoever you paid proof that you received bot traffic, you got wiggle room for a refund or extra clicks on the house.
All this is on top of the regular split testing that’s done to increase conversion rates, of course.With paid traffic use all the tools that allow complete control over every click that comes in. Click To Tweet
I have gathered all of these amazing tips from our panel of pros to help you have a bigger understanding of what it takes to take your website promotion to the next level.
My Personal Tip
I think I can add (hopefully) value here with my own tip.
When it comes to betting on paid ads / paid traffic there are some points that everyone should keep in mind.
- Understand your own business: You need to have a clear grasp of what your business is, what it offers, what problem / need it solves and who its audience is. To make it shorter to understand, you must answer this: what is your unique selling proposition/point (USP)?
- Create a Buyer Persona: Ideally, you should create your buyer/consumer persona. This means to understand who they are, what they like / don’t like, purchasing power, where they hang out, what they do, how they speak, its idiosyncrasies, demographics, lifestyle… I mean everything you need to learn who your prefered customer is.
- Customer value: It is also of great importance to find out your customer value. How much does it cost to acquire a new customer/potential customer?
- Choose the right channel: When choosing where to buy/place your ad, you need to select your best channel. What good would it do to your business if you were to advertise on Facebook and your potential customers prefered to hang out on Twitter?
- Precise targeting: With some of the above points under your belt, you need to target your potential audience the best way that you can. The more precise your targeting, the best results you’ll get. And… don’t worry if your reach (audience) seems shorter the more you dig down in your targeting. Views and large audiences don’t always mean success.
- Right message: Your copy, image and text should hit the nail right on the spot. It ought to mean something to your audience. Grab their attention, entice their interest, state your benefits, ask for their action.
To sum it up. You need to leverage three main things: market (potential customers), message (your ad’s copy, text and image), match (between your market, your product and your message).You need to leverage three main things: market, message, match to create a successful ad campaign. Click To Tweet
When you think about it, it all comes to research, more research and a lot of common sense to create a successful campaign (and also when it comes to spendings).
Don’t you go away thinking that a website/blog that offers free information and stuff isn’t a business/product or brand, because it surely is. 🙂 You must see it that way to promote it the right way.
Thank You Guys!
I want to thank publicly to everyone who participated in this expert roundup post. All of these guys are extra busy (besides being extra successful) but even so they were unbelievably kind and available to reply to my proposal and ready to share with me — and with you, dear reader — their best tips and secrets when it comes to buying website traffic through paid advertising.
Be sure to check and follow their work and expertise in their blogs and websites (if its links are available in this post). I already do and I deeply recommend it.
I couldn’t have created this amazing post without their awesome help so, once again… THANK YOU GUYS!
As you can see, all of these pros refer that when using paid ads you should be very careful with your targeting and spendings amount. (I wrote an article about Facebook Advertising Cost, it might be of help for this matter).
You should also take advantage of your traffic boost to keep those new visitors close-by, i.e.: collect their email addresses with a signup form so you can have free traffic on an ongoing basis.
And, finally, your ads and your landing pages should be consistent amongst each other or else the visitor will find it weird and go away.
Who do you think gave the best tip?
Use the voting poll below to select your best answer.
I would also like to read about your experience on using paid ads to increase website traffic.
Have you used it? Are you thinking about it? Did it work?
Leave a comment below and share your thoughts. 🙂
Who Shared The Best Tip On Using Paid Ads?
- Stuart Walker (33%, 7 Votes)
- Drazen Prastalo (19%, 4 Votes)
- Neil Patel (10%, 2 Votes)
- Servando Silva (10%, 2 Votes)
- Harry Bloom (10%, 2 Votes)
- Philip Kleudgen (5%, 1 Votes)
- Hans Miedema (5%, 1 Votes)
- James McAllister (5%, 1 Votes)
- Dave Schneider (5%, 1 Votes)
- Brad Greyeyes-Brant (0%, 0 Votes)
- Neil (0%, 0 Votes)
Total Voters: 21