How To Find A Profitable Niche

By | Last updated November 6, 2015

It’s now time for another… Niche Site Project update!

If you’ve already built a niche website before, you know how important finding the right niche is.

If you’re just starting out, I can’t stress enough how crucial this step is concerning the overall success (or failure) of your endeavor.

To make it work, you need to leverage two important skills:

  • How to brainstorm for niche site ideas, and
  • How to find a profitable niche.

That’s precisely what I’ll be showing you in this post.

The difference between Success & Failure

Fast and well…? No one can!

You’ve just decided!
You’re finally ready to build a niche website.

You got all the tools you need:

WordPress, a keyword research tool, some side money to invest, lots of enthusiasm to dive right in and will to work as much as It takes to reach your dreams of making money online and quitting your 9-5 job.

In fact, you don’t need to think about anything else.
You’re going to make it and it is today!

Hey… STOP right there, foolish dreamer!

What about your homework?

I’ve seen this happen time and time again. Do you know why?

I took a good look at my mirror and saw what I was doing wrong.

Jumping right in it’s not always the best move you can take.
You need to think things over before you take the leap.

Jumping right in? Not your best move. Think things over beforehand. #OnlineBusiness Click To Tweet

Or else…

You’ll hit your face on the ground.
Or crash your online business!

Back home, there’s a saying that goes something like this:
“Fast and well…? No one can!”.

So, put your head on top of your shoulders and pay attention…

Online business crash... looks like this

Online business crash… looks like this

The Most Important Part of the Process

Choosing the right niche (call it a topic, a theme or a subject for better understanding) for your new niche site is the most important part of the process.

It can literally mean the difference between success and failure.

There are several reasons why:

  • Too much competition in your niche
  • Not an evergreen niche
  • No money to be made
  • Not enough demand
  • You don’t like the niche
  • And more…

You should do your homework beforehand and you shouldn’t take this step lightly.

Get it right, and all the pieces of the puzzle going forward will end up fitting together nicely, even if you make some mistakes on your path.

Get it wrong, and no matter how hard you try, every step will be very hard to make it work, even if you do things perfectly.

Market research is the very foundation of a successful niche website:

It might be the difference between a profitable site and one that struggles very hard to generate any kind of income whatsoever.

Let’s learn how to do it right!

#Market research is the very foundation of a #successful #nichewebsite! Click To Tweet

How to Brainstorm for Seed Keywords

Before anything else, you should start by doing some brainstorming for seed keywords.

(These will be later put into a keyword research tool of your choice for further investigation.)

In this section, I’ll be pointing out some of the possible methods you can use to brainstorm for seed keywords.

Method 1: “Pat Flynn’s 777 List”

Let’s get started the best way with a tip from the great Pat Flynn of the Smart Passive Income blog.

Pat uses the “777 list” method whenever he wants to launch a brand new niche site and he is brainstorming for niche topics.

Here’s how it works.

  1. Start by writing down a list of 7 passions, 7 problems and 7 fears.
  2. From your list of 21 items, select your top ten favorite ones.
  3. (Now put them into your keyword research tool to find good related keywords that fit your niche website criteria).
How to brainstorm for niche site ideas

How to brainstorm for niche site ideas

Method 2: “Clickbank’s Best Sellers”

  1. Head over to and click the “Affiliate Marketplace” link on the top menu
  2. From the sidebar on the left pick one of the categories and then select one of the sub-categories
  3. Now sort your results by “Gravity” and order them by “High to low”. Any product with a Gravity equal or higher than 20 is going to work.
  4. You could actually accomplish this faster if you clicked “Advanced Search” (before point 2) and searched in “All Categories” for products with a “Gravity” score higher than 19.
  5. (Use a keyword tool to check if the main keywords the product’s sales page uses – what problem that product addresses – have enough search volume to build a site around.)

Wait a minute… what is Clickbank’s Gravity score?

Clickbank’s (CB) Gravity score is the number of times a product has been sold by a unique affiliate within a week’s timeframe. A score of 130 means 130 affiliates sold at least one item of that product during the last seven days.

If I had made 30 sales of product A on CB yesterday that would only represent 1 point being added to the overall weekly Gravity score.

How to find best selling products on Clickbank

How to find best selling products on Clickbank

Method 3: “Look Around You”

I always recall Al Pacino’s motivational speech on “Any Given Sunday” when I use this one.

«Life is a game of inches (…)
Those inches are everywhere around you.
Everything you need is right here, in front of you!»

Open your eyes and take a look around you. 🙂

Take notes about what you see, even the small ordinary things.

  • Listen to the news
  • Watch a movie, go see a play
  • Read a book
  • Attend a seminar / webinar
  • Talk to the cabman / cleaning lady / a friend. Just ask someone
  • Listen to music
  • Read a magazine or a newspaper
  • Read your blog readers’ comments
  • Search Amazon, eBay, Clickbank, JVZOO categories
  • Go shopping, travel, commute, take a walk
  • Check out Google Trends and try using Google Instant
  • Read forums or private social media groups on your niche
  • See what others are doing with their niche websites
  • Go to the library or visit Wikipedia
  • Look at online ads or offline advertising
  • Things you do on your spare time
  • Topics you usually talk about with your relatives or friends (politics, football, women)
  • Things you think could be improved (a new invention, discovery, etc)
  • Essentially, live life… but write down what you see around you.

    Method 4: “Leverage Your Knowledge”

    How about your knowledge and skills?

    Maybe you have worked as a doctor for thirty years and you know a lot you can share, maybe you’re a trained nutritionist or maybe you’re a great tennis or pool player…

    Do you know how to do computer programming?
    Painting? Singing? Playing the piano?

    That could help.

    Why not start a niche site where you teach people just that, leveraging your skills and knowledge to offer lots of insightful and helpful information?

    Method 5: “NicheHacks Profitable Niche Ideas”

    Check for profitable niche ideas over at

    Stuart Walker and his team have listed 1781 profitable niche ideas with all the data and research you need to start making your dreams come true right away.

    Method 6: “Expert Tips”

    I decided to ask some expert bloggers and SEO companies what was their best way to come up with new, exciting and hot topics when launching a brand new niche website.

    Here’s what they told me…

    Wired and Tech Mags
    «I find entrepreneurial magazines can be a great way to get an idea of the sort of thing that’s on the cusp of becoming popular. The likes of Wired can be a great way to get ahead of the curve when it comes to trends and the next big thing.» (Seo Services Dublin)
    Get Out Of The Box
    «My best ideas actually come when I am brainstorming for other people on MBU. I find a variation of every brainstorm contribution can work for my own site.

    I find that my brain moves along new paths when I am working on someone else’s problem and it opens up new possibilities. Giving (for me) helps me get ideas.» (Phil Turner)

    Phil Turner believes it is possible for anyone to find an online niche and to make money from it. However earnings depend on establishing a reputation in that niche as a helpful individual who will share his knowledge with anyone who needs it. He founded as a community of people who are all working separately to spread their unique knowledge using the Internet.

    What’s On Your Mind Already?
    «If you’re going to produce regular content, it’s easier to do it when you’re writing about something you know a lot about or you want to learn about (so it doesn’t turn into a chore).

    So here are some questions to ask yourself when you’re brainstorming.

    What can you talk about forever?
    When you’re with your friends, what do you find yourself most often talking about?
    What’s on your book shelf?
    What are the last 5 courses/programs you’ve bought about?» (Tat Apostolova)

    Niche Brainstorming
    «My favorite way to find niches is to check out Trend Hunter, an amazing site that has been around for years.

    I have no affiliation with the site — in fact, I don’t even understand how it could have what seems like a thriving business, but there is an amazing variety of content all focused on what is brand new and what is gaining traction.

    It’s very nicely categorized, and if you put a broad niche keyword into their search box, I’m pretty sure you will come up with a ton of offbeat and trendy products apps and business ideas to match.» (Joe Preston)

    Comfort Areas
    I have tried various ways to find niches to launch and after testing different methods, I have devised one of my own. I list down my comfort areas, not necessarily my hobbies or interest, but a more border perspective of stuff I’m comfortable talking or researching about.

    With this list in hand I go through Amazon to find products that are worth promoting. Products with decent ticket and market size are my choice. With the aim of balancing out the money earning potential of my niche with my comfort in promoting it.

    Shashank Gupta believes that anyone can earn a living via Internet. It requires persistence and right approach.

    He talks about his money making ventures and techniques at his blog

    All of these methods (except for the obvious ones) require that you first get “rid” (not literally folks!!) of all your distractions: game console, computer, tablet, smartphone, TV, radio, wife / husband / friend / boss / colleague.

    Find your alone time (bathroom…? If it works for you), feel inspired and…

    Write everything that comes to mind whether they are items based on your passions or opportunities you find.

    TASK FOR TODAY: Use one of these methods and write the potential seed keywords you found on the comments section below.

    How to find a profitable niche

    How to find a profitable niche

    How to find a profitable niche

    So now you have your list of potentially good seed keywords.

    What you need to do next is:
    Identify to which markets they belong.

    This will determine how profitable your niche is going to be… or not.

    Let’s learn how…

    Evergreen Markets

    There are three major markets that are known for their evergreen profitability:

    Wealth, Health and Relationships.

    Together they represent about 95% of the profitable markets out there and are guaranteed sources of income and success if you address their sub-niches properly.


    Because all them represent basic human needs.

    Wealth: We all want to be rich or, at a very least, have some money in our pockets.

    Examples of sub-niches in the wealth market are: real estate, money mindset, investing & trading, start and grow an online business, make money online, business startups, marketing, etc.

    Health: We all want to be healthy, live long lives and want our loved ones and friends to be healthy too.

    Examples of sub-niches in the health market are: nutrition, anti-aging, stress management, weight loss, muscle gain, natural healing, disease cures, skin condition, etc.

    Relationships: We all want to feel loved, attract the opposite sex, have a good relationship with our other half and be accepted by our friends or recognized in our community.

    Examples of sub-niches in the relationships market are: getting your ex back, attracting the opposite sex, dating men / women, marriage and relationship advice, etc.

    The three major #evergreen markets: #Wealth, #Health and #Relationships. Click To Tweet

    Hierarchy of Needs

    The “Hierarchy of Needs” was developed by Abraham Maslow (1908-1970), an American psychologist.

    For Maslow, people’s motivation is directly connected with the fulfilment of needs.

    The American psychologist came up with a concept called Maslow’s Pyramid that sorts human needs in a ascending order (from our primary needs up to our secondary needs).

    At the bottom of the pyramid, he listed our primary needs: the satisfaction of physiological basic needs like breathing, eating and drinking.

    On the above segments, our secondary needs are listed like so:
    Safety, love/belonging, self-esteem and personal fulfillment.

    Maslow's Hierarchy of Needs

    Maslow’s Hierarchy of Needs (Image found here)

    People Spend More Money When They’re Not Thinking

    People are willing to spend money in these markets because they are triggered by emotion (needs) rather than reason.

    Chances are they’ll never be satisfied with the products they buy and they’ll keep on spending money on the next new ‘perfect’ solution.

    As long as you make sure your niche falls into one of these three major markets, you really can’t go wrong.

    The Fourth Element

    The other 5% of the evergreen markets is General Interest:

    Activities that make people feel well, because they’re based on their passions.

    Examples of sub-niches in the General Interest market are: pet care, sports, survival, etc.

    Ok, now that we have all our fundamentals covered let’s go back to my Niche Site Project (NSP) update and see what I’m going to be doing next.

    Keyword Research Criteria

    We need to have our keyword research criteria set right from the start.

    I already have a list of potential seed keywords which I got from following one of methods I mentioned above (more on this later in this post).

    It’ll be just a matter of running them through my keyword research tool of choice and see what stats come up.

    Then, I’m going to analyze those stats trying to find good matches based on the following keyword research criteria.

    My Ideal Primary Keyword

    • 5,000+ exact match local (USA)* searches per month (or…)
    • Minimum 1,500 exact match local (USA) searches per month with lots of good related keywords to target
    • Low competition on the first page of Google
    • First page of Google not crowded by e-commerce websites

    * The reason I’m targeting the United States is because it’s one of the tier-one countries along with Canada, United Kingdom and Australia which are known for their high online consumer habits.

    For a niche website to have enough traffic to make a reasonable amount of sales / commissions per month, my primary keyword has to have 5,000+ exact match monthly searches.

    Or, at least, I need to find a primary keyword with 1,500+ exact match monthly searches and lots of secondary keywords with a good amount of searches per month (from 200 to 800).

    I’m hoping to find a good keyword that fits these criteria.
    If not, I’ll move on to the next seed keyword on my list.

    As I told you on previous updates, I’m following Spencer Haws’ niche website building blueprint and I’ll be using his Long Tail Pro keyword research tool, which is definitely the best of its kind.

    Together with this present step, keyword research is the most important component of the entire process.

    If you didn’t understand everything about my keyword research criteria, don’t worry:
    We’ll cover keyword research in-depth on the next update of the series.

    Stay tuned so you won’t miss anything.

    Niche Site Project Status

    Exciting news I have for you, my friend:

    I’ve already come up with my own seed keywords.

    I usually follow “Pat Flynn’s 777 List” method but this time I ended up using the “Look Around You” method.

    Here’s what I found around me:

    • Food truck business
    • Taking out the dog
    • Training your pet
    • Pet fish food
    • Ask someone for directions
    • Computer programming
    • Drawing cartoons
    • Running the marathon
    • Riding my bicycle
    • Guy starting a conversation with hottie at the coffee shop

    I must say I found a great seed keyword when I was taking a look at a newspaper.

    One of its news said a particular event was increasing more and more in popularity in the States over the past few years.

    I know I’m truly passionate about the topic, though it does not fall into one of the three major markets – it’s a sub-niche of the General Interest market.

    No worries, I think it will work nevertheless.

    I’m really excited to try it on Long Tail Pro and something tells me I’ll find a good keyword to build a site around. 🙂


    In this post I showed you why market research (your niche selection process) is one of pillar-stones of a successful niche website.

    If done thoroughly and correctly, all of your next steps will become easier and more logical.

    We also saw some of the possible methods you can use to brainstorm for seed keywords and come up with a list of potential niche site topics.

    Next, I revealed how to find a profitable niche topic.

    As long as it’s part of the three major evergreen markets (health, wealth, relationships) – and of the fourth element: General Interest –and you do things right, it is going to work!

    Because people are willing to spend more on niche products in those markets to fulfil their needs.

    Finally, we took a look at my keyword research criteria – this will be my next step on the Niche Site Project – and I told you I already have my list of potential seed keywords.

    Your Thoughts, Your Comments

    Please leave your COMMENT below.
    It’s important to me to read what you think of the project so far.

    If you have any doubts, feel free to ask me.
    No question is dumb unless it’s never asked.

    Also, please SHARE and LINK to this post on your social hangouts and blog.

    I need all the help I can to make this a successful journey.

    See you soon!

    All the best and much success,
    Louie Luc

    P.S.: Don’t forget your task for today.
    Pick one of the methods above and brainstorm for seed keywords (as known as, niche site topic ideas).
    Write them down on the comment section below and fit your choices in their respective evergreen market. 🙂