If you aim to succeed online you need nothing but the best.
The best ideas, the best strategies and undoubtedly…
In this Long Tail Pro review, I’ll show why this is consensually considered the best keyword research tool on the market.
You’ll see how LTP can easily take your online business to the next level.
Stay tuned: my post here is way more interesting than the occasional Long Tail Pro reviews you find elsewhere.
All the nitty-gritty details about the tool and top keyword research secrets are about to be revealed to you.
Plus: there’s a cool tutorial on how to use Long Tail Pro and a discount offer too, in case you’re interested.
Before cutting right to the chase about LTP though, you need to understand the basics in order to succeed.
My Verdict: HIGHLY RECOMMENDED
As I explain in my Long Tail Pro review (and tutorial) here, I think this is the NUMBER ONE software amongst the best keyword research and competitor analysis tools on the market. Without a doubt: it is the must-have applicaton that will help you uncover those precious hidden gems.
Table of Contents
- What’s the Secret to Succeed Online?
- The Importance of Keyword Research
- The Long-tail of Online Search
- What Is Long Tail Pro?
- Getting Started with Long Tail Pro
- How to Use Long Tail Pro
- How Does LTP Work? See It In Action!
- Who Owns & Founded LTP?
- Who Is It For?
- What’s In the Package?
- LTP vs Market Samurai
- LTP vs Jaaxy
- LTP Pros
- LTP Cons
- Long Tail Pro Price
- Long Tail Pro Discount
- Conclusion & Verdict
What’s the Secret to Succeed Online?
Do you know why most people trying to build a business online fail?
They are unable to get traffic.
Whether you have a blog, a niche website or an authority site you need traffic from the search engines.
There’s no way around it: no traffic means no sales.
And with no sales (readers, leads or commissions) you will fail.
Ask any successful Internet marketer what his / her secret is:
They’ll all say: «I found a way to get search engine traffic».
How do you get search engine traffic?
By doing effective keyword research.
The Importance of Keyword Research
One of the very first lessons I learned about Internet marketing was that keyword research is the most important step in the process of building a website or a blog.
I still remember what I read back then:
Get it right and everything going forward will end up fitting together nicely sooner or later — even if you don’t take all the next steps 100% right.
Get it wrong and all the following steps will become very tough — if not impossible to make them work — no matter how hard you try and how perfect you do things.
Keyword research is the very foundation of any Internet business.
Even if it does not depend on organic search engine traffic.
You need to do it properly so it sustains everything else that will be put above.
To do it right, there’s a crucial lesson you need to learn.
The Long-tail of Online Search
When people first learn about keyword research, they tend to follow the exact same path.
They use a free keyword finder tool (like Google Keyword Planner) and try to find keywords with high search volume to target on their websites and posts.
It’s the most obvious strategy. I mean, targeting high search volume keywords will bring you a TON of traffic, right?
WRONG!! How about keyword competition?
One or two-word keywords like “Golf” or “Apple computer” have, indeed, high search volumes. Nevertheless, due to the high number of websites competing for those search terms is barely impossible to rank for them.
The right way to do keyword research is to go after long-tail keywords.
Keywords (or, more appropriately, keyphrases) composed of three or more words have less search volume — it’s true — but also less competition.
Besides and best of all they are much more specific and better denote the searcher’s intent.
Someone searching for “Golf” might be looking for information about the sport itself or the car model produced by Volkswagen or even something else. Their intent is vague; you can’t be 100% sure what’s their motivation.
On the other hand, people googling for “best Golf clubs” tells you, right off the bat, that their intention is finding the best Golf club options and that they are already ready to purchase that kind of product. (There’s a great deal of important information about buyer’s keywords you should learn about.)
The Search Demand Curve
If you’re still not convinced about this approach, take a look at this image.
Short search terms do have much more search traffic on their own but, added together, they merely represent 30% of the entire online search demand.
Long-tail keywords, despite having less search traffic on their own, when added together represent 70% of the entire volume of searches done on the Web.
Meaning: if you target lots of long-tail keywords across several posts on your website, your organic search traffic will also begin to add up. (Along with your earnings too.)
Now… how do you find these profitable, low-competition, long-tail keywords?
To find good long-tail keywords and learn about their competition you need to use the best keyword research tools.
This is where Long Tail Pro comes in.
What Is Long Tail Pro?
Long Tail Pro is a keyword research software that helps you reveal the search terms that your audience is using to find related information on the web.
As simple as it may seem when you first take a look at its clean and sleek design, LTP is the real Swiss army knife of SEO.
1. It’s a Keyword Suggestion Tool.
By entering keyword ideas (known as “seed keywords”) in Long Tail Pro, the program will get you up to 800 keyword suggestions per seed keyword that people are actually searching for on the search engines.
2. It’s a Powerful Marketing Instrument.
Knowing what your potential visitors or customers want to find online gives you an unprecedented advantage never before seen in any other era of the history of Marketing.
You’re not just guessing or going with your gut feeling anymore.
You now know what people really want.
3. It’s a Search Engine Data Collector.
Besides revealing all of this invaluable information, Long Tail Pro also gives you important data for each individual keyword suggestion like monthly search volume, suggested bid, advertiser competition and, best of all…
4. Long Tail Pro is a Competitor Analysis Program.
LTP offers you unmatched competition analysis thanks to its Keyword Competitiveness (KC) score metric. With a single click of the mouse button you’ll know, instantly, if your keyword is good to go or not.
You can also further investigate your keyword by checking who are the top 10 competing sites and understand all of their weaknesses and what you need to do to outrank them.
5. It’s a Rank Checker Software.
Long Tail Pro also has an inbuilt rank checker that allows you track your rankings for the keywords you’re targeting on your posts or websites.
Upcoming features include: In-app Content Templating, inbuilt “How to Videos”, more Amazon FBA related tools and a Cloud version.
Getting Started with Long Tail Pro
Long Tail Pro works on any Adobe Air compatible platform (like Windows or Apple computers), so that software must be installed beforehand. You also need a Google AdWords account and a Moz API login. All of these are free to get.
To help you better understand how to use LTP, I’m going to give you the grand tour around the tool first.
1. Create a New Project. By clicking on the “+” icon located at the left upper corner, a new pane will show up allowing you to: enter your new project Title; choose your project’s Country (which affects the total of local monthly searches and top 10 Google results shown); pick your project’s Language (which affects generated keywords and the top 10 Google results for users that use that language); select your Search Network (which affects the number of reported searches depending on your choice between “Google” or “Google & search partners”); and toggle the Adult Ideas switch on or off.
- Project Drop-down menu. To the left of the Create a New Project “+” icon, there’s a drop-down menu that lists all of your projects — if any.
2. Find Keywords.
If you click the “Find Keywords” big yellow button, a new pane will open up allowing you to “Add Seed Keywords” (i.e. topics, themes, ideas) that you want to investigate.
You’re able to include your own list of keywords (you can paste a list with up to 10,000 keywords here for the tool to retrieve all their pertinent search and competition data).
Customize the data that LTP is going to fetch with pre-filters like “Suggested Bid” (or Cost per Click [CPC], i.e. the amount of money an advertiser is willing to pay for a click on their AdWords ad that is targeting that specific keyword), “Local Search Volume” (average number of monthly searches for a specific keyword), “Advertiser Competition” (the amount of advertisers competing for a specific keyword) and “Number (of) Words” (very important when you’re trying to find long-tail keywords).
You can also ask Long Tail Pro to get extra information like “Global Search Volume” (amount of monthly searches globally for each exact-match search term), “Domain Availability” (to see if exact-match domains are available), “Google Title Competition” and “Bing Title Competition” (this is the “allintitle” search that checks the number of sites that are using the same keyword in the title of their pages).
3. Quickly Add & Analyze. You can also add your owns keywords here to learn more their search data and competition.
4. All Keywords. This area will list all the keyword suggestion groups (based on your seed keywords) you got so far for the current project. Click on any group title to see the keyword suggestions on the main pane.
5. All Favorite & All Trash. This is where you can find your favorite keywords and the ones you decided to delete, respectively.
6. Filters. On the top area of the main pane, you can find the “Filters”. These will allow you to filter your keyword suggestions list in real time. Just start typing and your list will be filtered accordingly. You can filter for “Keywords” (to only show keywords that include a specific word or words); “Suggested Bid” & “Local Searches” allow you to enter minimum or maximum values; “Advertiser Competition” (this comes in handy, because the higher the competition the more money there is to be made if you target that keyword); “Avg. Amazon Reviews” (a neat feature for those who sell products on Amazon or have an Amazon FBA business — less reviews equal less competition, hence more chances to rank on top of Amazon’s product search pages); “Avg. Keyword Competitiveness” or “KC” is Long Tail Pro’s proprietary metric that calculates how hard it is to rank for a keyword in a range from 0 to 100 — 0 being no competition and 100 impossible to rank for. All of these filter columns can be used to sort the keyword suggestion list as you prefer.
7. Add More Filter Options & Fetch Now. This blue square allows you to add more filter options. If you add more of them to the bunch or if you want your “Avg. Keyword Competitiveness” score calculated you’ll need to click the “Fetch Now” yellow icon to do it.
Export Keywords. You can export you keyword suggestion list to a .CSV file for better handling on a spreadsheet for example.
Settings. This tiny gear icon on the right upper corner is where you can ask support for “Help”, toggle on or off the help icons; manage “User Accounts” (you need to enter your Google AdWords credentials when the software is run for the first time plus your Moz API details too, which are free to get since LTP uses a both AdWords and Moz’s data); set the “Data Fetching Speed”; and check the “Show Runtime Error” and “Show Debug Panel” in the “Debug” section (which can be very helpful when there’s something wrong with the tool or with your Google AdWords account).
8. Rank Checker. You can learn how well your targeted-keyword posts are doing by checking their rankings with this tool.
9. Main Pane. This whole (still blank) area will list the suggested keywords as soon as they are completely retrieved.
How to Use Long Tail Pro
Now that you saw Long Tail Pro’s features and learned everything about its interface, it’s time for a quick Long Tail Pro tutorial.
This is how you this tool to conduct powerful keyword research and in-depth competitor analysis.
Long Tail Pro Tutorial
1. Start by creating a new project. Creating new projects is useful for better organization and handy for shifting from niche to niche, website to website or from a client’s project to another client’s project.
Give it a memorable name and pick its Country and Language. I always go with USA and English, because this is audience I prefer to target due to its known high online consumer habits.
2. Add one or more seed keywords. (Or paste your own list of keywords directly.) You can even set pre-filters to the added keywords like specific words the returned suggestions must include.
PRO TIP: Here’s how to get seed keyword ideas –> a) Spy on the keywords your competitors are targeting with SEMrush. b) Use KeywordTool.io’s “Questions” tab to get new ideas for informational articles. Check Google’s “Related Searches” keywords. Import all the new ideas found into the tool to get their search data.
3. Set your pre-search filters. Depending on whether you are looking for a new niche to build a site around or trying to find keywords to target on your already existing website, the minimum amount of local monthly searches (LMS) you set might vary. For new niches my LMS criteria is 1,500-5,000 searches, for posts anything from 10-800 is fine. Also, depending on one of these goals you can add a lower or higher number of words in the respective filter: for new niches 3 (or, at times, 2) words minimum, for new posts from 3 or 4 words up.
4. Set post-search filters. After your keyword suggestion fetch is completed — which might take a while if you input a lot of seed keywords — you need to filter your list. You can: filter out keywords that don’t include buyer modifiers like “best”, “buy”, “purchase”, “discount”, “review” (it’s possible to input one or more words in the filter field at the same time: just separate the words with a comma); add a minimum and maximum amount of LMS; set a minimum amount in “Suggested Bid”; and check for only high “Advertiser Competition” keywords.
5. Use the Keyword Competitiveness “Fetch Now” feature. Now that your list is trimmed down after you applied all those filters in the previous step, you use the KC “Fetch Now” feature that saves you time in retrieving all that invaluable information. Again, depending on the number of keywords it has to check it make take a while (remember that LTP needs to retrieve information from several sources including Google and Moz). During this bulk check if LTP prompts with Google captchas to fill out, just close the software and wait 10 minutes to reopen it and continue your work. (This issue should have already been fixed now with the latest updates to the tool.)
6. Filter by KC and sort your list. Like some of the other filters you can input a minimum and maximum amount in the KC column and sort by that. Some people prefer to sort ascendingly to do their analysis from the easiest to the toughest keywords. For a new site try to find keywords with KC equal or under 20 or 30. Despite the super helpful KC score, you should further analyze your best looking keywords individually to be sure they are good to go. So click on them to check your top-10 competitor sites and pages.
Signs of a good keyword with low competition are:
- Keyword is not being used 100% in the page’s title. Including a keyword in the page’s title is the most important ranking factor. If it is not 100% there — the order of the words doesn’t matter — it is a sign of weakness and poor competition.
- Page Authority equal or under 30. Try to find a keyword with, at least, two or three sites on the top 10 with PA equal or under 30.
- Domain Authority equal or under 30. Like the previous criterion. Try finding two or three sites with DA equal or under 30.
- Juice Links equal or under 30. If there are, at least two or three sites with JL equal or under 30, that’s a good sign.
- PA, DA and JL equal or under 30. The best keywords have, at least, two to three sites where their PA, DA and JL is equal or under 30.
- Other niche sites on the top 10. Are there other niche sites on the top 10? Great sign, as long as there aren’t too many of them.
- New sites ranking. The presence of sites with less than one year old is also a sign of low competition and it means you’ll be able to rank your new site too.
- No e-commerce leans. If there are too many e-commerce websites ranking on the top 10 (like 7 or more) it means there’s an e-commerce lean and that your keyword is not a good bet. (Google shows preference for e-commerce sites on some searches.)
7. Favorite your best keywords. Star your favorite keywords and add notes to them so you can continue your work on them later or export your list of favorite ones. You can also pick and use one of your favorites as a new seed keyword and see what LTP suggests for it.
How Does LTP Work? See It In Action!
I follow the “don’t just tell, show” motto.
So, better than words or images, here’s a short video that shows you Long Tail Pro in action.
Spencer Haws, the creator of the tool, himself, goes about starting a new project, entering a few seed keywords, fetching and filtering the returned suggestions and analyzing the competition.
Who Owns & Founded LTP?
The Long Tail Pro keyword research software was created by one of the most influential Internet marketers of our generation: Spencer Haws of Niche Pursuits.
Spencer used is own insight and many years of experience building and monetizing niche websites (at one time, he had more than 200 niche sites up and earning him money) to come up with a tool than could fit his highly-demanding needs.
In 2011, Long Tail Pro was finally launched and it didn’t take long to become the number one keyword finder and competition analyzer software on the market. Over all these years of existence, LTP enjoyed many upgrades and improvements that set it further away on the top position of best keyword research tools.
In 2016, Spencer took on partners at Long Tail Pro to help grow the company and make the software even better.
Who Is It For?
LTP is a tool that was created by Internet marketers for Internet marketers, which includes:
Bloggers. Bloggers need to find the best keywords to target so that they are not writing stuff that no one else is looking for on the Web.
EBook writers and Kindle entrepreneurs will love LTP. It allows them to check the keywords that are more profitable and have less competition on Amazon so that their new eBook becomes a bestseller.
Amazon FBA business owners. With LTP’s new Amazon FBA related metrics — and those that are in development now — Amazon FBA business owners will find this tool very useful when figuring out / launching new products. (Spencer Haws is, once more, adding his insight as an Amazon FBA business owner to the improvement of LTP.)
Content marketers must have their content highly targeted for a specific audience in order for their Marketing strategies to work.
Niche marketers, like me, consider LTP the fundamental instrument in their niche quest toolkit.
What’s In the Package?
When you buy LTP you will:
- Receive an email with a download link and installation instructions.
- Get ongoing updates as long as you keep your Long Tail Pro license (subscription) active.
- Be able to install and use LTP on three different computers.
- Be subscribed to the LongTailPro mailing list which offers tons of valuable tips and tricks.
- Gain access to the Long Tail University — a vast resource of instructional videos on using the software and on how to do keyword research the right way — for those who take the annual paying plan.
LTP vs Market Samurai
Market Samurai came along before LongTailPro and many are the comparisons between the two keyword finder and competition analyzer tools.
LTP has a fresher and more modern interface. It looks simpler and it is easier to use and to learn how to use. MS is a more complex tool and has more features, but its learning curve is steeper.
Long Tail Pro is faster than Market Samurai and allows you to input more than one seed keyword at a time — which is a huge time saver — while MS does not.
In terms of keyword competition analysis, Long Tail Pro gives you all the information you need plus its revolutionary Keyword Competitiveness (KC) metric. Market Samurai uses a color scheme to tell you if the keyword you are checking has low competition or not, but it’s not so helpful and handy like the KC score.
Long Tail Pro was, in fact, created by Spencer Haws out of his necessity of having just one tool that gave him all the answers he needed and that Market Samurai failed to offer.
LTP vs Jaaxy
Jaaxy is an online tool that allows you to check for several seed keywords at the same time, like LTP.
Jaaxy uses a combination of search engine data from the major search engines (Google, Bing and Yahoo) and Long Tail Pro get its search data from Google alone (via the Google Keyword Planner tool). While this seems to be an advantage for Jaaxy, you might only be interested in getting information from the number one search engine in the World: Google.
At the same time, Jaaxy shows global monthly search volume for each of its suggested keywords which probably is not the best option because targeting a specific country (and audience) is the most recommended approach when building out a niche site.
While LTP has a very robust keyword competition analysis system, Jaaxy bases its competitor investigation on the “allintitle” search query (the number of pages using the same exact keyword in their title).
There are several reasons that make Long Tail Pro the number one keyword research tool. It obviously has a ton of pros, here are a few of them:
- Compatible on most platforms (i.e. any operating system that runs Adobe Air).
- Clean, modern, well-organized and user-friendly interface.
- Small learning curve and very easy to use.
- Super-fast to retrieve the necessary data and it allows you to search for several seed keywords simultaneously.
- Easy and quick swift between projects.
- Allows you to favorite and add notes to your best keywords or delete the ones that aren’t good.
- Pre-search filters and post-search real-time filters available.
- You can add more filters after the search is complete and ask the tool to fetch that data independently with the “Fetch Now” bulk checker feature.
- Long Tail Pro’s Keyword Competitiveness score is a revolutionary feature that quickly tells you if you’ve found a good keyword so you don’t waste your valuable time.
- Long Tail Pro’s competitor analysis pane of the top-10 results on Google gives you all the pertinent information you need right there.
- The tool is in constant evolution and it is being developed by Internet marketers and online business people who know what to add so it fully fits your needs.
- New partners have been taken on which means the company will benefit from that and grow even faster.
- Support is friendly and fast; they usually reply in less than 24 hours and they also answer your questions and doubts if you leave a comment on their blog.
- There’s also the Long Tail University where Spencer Haws shares all his keyword research secrets and how to use his tool.
Like with every piece of software, Long Tail Pro isn’t without flaws.
Here they are:
- At times, Long Tail Pro’s license servers cannot be reached when you open the tool. You’re forced to wait a few minutes and try again — this usually takes care of the issue.
- When you’re running the Rank Checker feature sometimes you see Google’s captchas pop up and which can be annoying. I have only experienced this on a computer with an old OS (Windows XP) though; I haven’t seen this on Windows 7 or Windows 10 machines. Again, if you close the software and reopen it after a few minutes, everything will be okay again. UPDATE: one of the latest updates fixed this issue.
- Depending on the screen size and resolution you have on your computer sometimes you might wish you could have more space on the main pane to study your top 10 competitors. I know I would 🙂 but that’s probably just me. Besides, you can hide or resize any of the filter columns as you wish.
- The tool frequently asks your permission to do an update — which is great since I like to control what and when I install stuff and it’s awesome to have updated features — but if you’re too picky you might not like it that much. Updates take less than a minute to download and install, though.
- It’s not possible to export your projects so you can use them on another computer, which is a feature I think is important when working with a team or on more than one computer (which is my case). UPDATE: There’s a cloud version coming up — this will probably take care of this.
Don’t just take my word for it!
Read what some of the most successful Internet marketers have to say!
Long Tail Pro Price
With the recent changes at LTP there were some news concerning the development of the tool (there’s a product manager and an entire team of dedicated developers now) and its pricing model.
Old Pricing Model
Long Tail Pro (basic version): one-time fee of $97.
Long Tail Pro (Platinum version): one-time fee of $97 (to get the basic version) + $27 per month.
You used to be able to buy Long Tail Pro (basic version) for $97 and, if you wanted Platinum’s advanced features — like being able to add your own list of up to 10,000 keywords and the one-click keyword competition analysis feature (LTP’s proprietary Keyword Competitiveness score metric) –, you would have to pay a monthly fee of $27.
New Pricing Model
Long Tail Pro (Platinum version): monthly recurring fee of $37 OR annual recurring fee of $352.
The new pricing model merges the two versions together (Pro and Platinum are now one and the same) and there’s only a fee of $37 per month. Or, if you want to save some money with your monthly payments ($92 to be precise), you can pay $352 for a whole year.
With any of these payment options you can — at ALL times — cancel your subscription (the recurring payments) with no questions asked. You just need to contact support days before the next month / year begins and that’s it.
Of course, LTP Platinum will stop working and it won’t revert “back” to Long Tail Pro — at least, that’s what I was told last time I talked to the support. (That would only happen if you had bought LTP before these pricing updates, not anymore.)
You can always re-subscribe later if you decide to and get all the shiny cool stuff back on your hands and working smoothly.
If you’re like me, you’re probably thinking:
«Well… I like the old pricing model better…»
That’s exactly what I thought, until I realized:
With the old pricing model you had to pay an upfront cost of $97 to get Long Tail Pro (without the Platinum benefits). Now there’s a reduced entry point money-wise and all costumers get the Platinum version (complete tool).
For the sake of the company it’s good too. There will be a constant flow of money coming in every month allowing them to cover all the expensive fixed costs that running a software company brings along. It all also act as an insurance that the company will continue to grow and keep on improving the tool.
Long Tail Pro Discount
If you click on my link here and take the $1 deal, not only will you be able to test the tool yourself for 10 days, you’ll also end up saving money if you later decide to buy it before the end of your trial period.
Limited-time BONUS Offer
I’ve got a Long Tail Pro coupon to offer you.
Get the tool for just $297 a year (it usually sells for $352).
This includes free access to Long Tail University (worth $197) + 33% in monthly payment savings.
That’s a whopping total amount of $344 you save for a highly recommended tool that will definitely take your business to the next level.
BEST OF ALL: No matter what payment plan you choose, you can get LTP for ONLY $1 and try it out for 10 days risk free (100% money-back guarantee).
This Long Tail Pro discount offer, however, is time-limited.
It only lasts for two weeks so get it while you can!
Conclusion & Verdict
In this Long Tail Pro review, we talked about the secret to succeed online and we saw the importance of keyword research and long-tail keywords. And we also learned more about Long Tail Pro: what it is, how it works and, more importantly, how it can help you.
If you want your online business to thrive you need to get the best resources.
Long Tail Pro gives you all the keyword research information you need to make conscious decisions and save time; it’s the missing link that is going to make your business grow and stay on the right track.
It does require an investment, but that’s far from throwing your money away.
In fact, I’m confident LTP will represent one of the best ROI options you’ll ever find in your career as an Internet marketer.
No longer will you write posts, build websites or create products that are never going to be read, visited or bought; no more will you work for days, weeks or months only to get… nothing.
Long Tail Pro is the best keyword research on the market and my personal recommendation. Its top-notch features and capabilities have helped me as well as more than 70,000 marketers all over the World.
Take my advice: get Long Tail Pro. You’ll be absolutely amazed!!
Your Thoughts / Questions
As always I’m open to your comments.
If you have any thoughts or need me to answer any of your questions / doubts about this review and this product, feel free to leave a comment!
I’ll be happy to read and reply to them.
Choose the Best, forget the rest!