SEO Keyword Research: the final frontier…
The MOST important step in the niche website building process.
The difference between SUCCESS and failure.
Keywords are the very foundation of Search Engine Optimization (SEO).
They help you understand your target market’s needs and motivations.
They show the way to go with your SEO.
Get this… just any kind of search engine traffic won’t do.
You NEED the right kind of visitors.
You HAVE to be in front of your desired audience of rabid buyers.
Keyword Research for SEO makes it possible and easily achievable.
In fact, in the history of Marketing there has never been such a low barrier to entry in customers’ minds!
But you have to do it RIGHT!
What Are Most Marketers Doing Wrong
Despite the importance of the fundamental Keyword Finding step, there are still a lot of people doing it wrong.
Let me explain with an example.
The Time When I Was Clearly Missing the Point…
My quick story paints the perfect picture…
For a lot of time, I ran a viral videos website monetized with Google AdSense ads.
I used to get around 300,000 visitors to that site each month.
That was far from enough, though.
What I made from all that traffic is… NOT worth bragging about!
Although videos do attract a ton of people, visitors were there only to entertain themselves rather than looking to buy something or click on ads.
During my research, I had seen HUGE potential traffic to that kind of viral posts but I was definitely missing the point…
Like me back then, a high percentage of marketers is STILL doing it wrong.
Here’s how they do it:
First, they list several niche related keywords they figure their target audience might be googling for.
Second, they run their keywords on a keyword tool like Google Keyword Planner.
Finally, they sort their list of suggested keyword ideas by “Search Volume” and pick up the top ones that also show a high amount of Google AdWords CPC (Cost Per Click) — a.k.a. the ones that seem more profitable.
That’s the WRONG way to do it.
I’ll show you WHY in just a moment.
First, though, you need to understand how I am going to help you and how important Keyword Research is.
This Ultimate Guide Will Help Fix That
This guide here will show you how to do SEO keyword research the right way.
You’ll learn what you need to do to find the right keywords for your industry and how to bring in traffic that actually converts and buys stuff from you.
Besides learning the basics, you’re about to understand why keyword tools only get you halfway, where to look for seed keywords and all about keyword competition, commercial intent, on-page SEO and making proper use of your keyword finder tool.
You’re going to turn your site into a ranking climber champion, grow your brand and earn more money online!!
Read it through, pay attention and take action.
Also, don’t forget to bookmark it and recommend it to your friends.
(I’d appreciate it a lot. Thanks!! 🙂 )
Welcome to my SEO Keyword Research Guide!
Why Is Keyword Research So Important?
No wonder all experts agree… «Keyword Research can make or break your website.»
If Keywords are the foundation of SEO, then Keyword Research is THE vital part of the game.
The whole process of unveiling the words and phrases your potential customers use to find information on the web allows for a lot more than a mere list of the right keywords to target.
Sure…!! You will clearly benefit from added search engine traffic but that’s far from it…
Whether you’re checking if your chosen niche is good to go or simply coming up with your next best post, the Keyword Selection discovery will be benefit your business endlessly.
This critical point will open the doors to your customers’ minds.
You will better understand who they are, what they want and need, their concerns and questions, what they fear and struggle with, their likes and dislikes.
And it isn’t just that!
You’ll be able to predict shifts in customer demand, learn your industry’s trends, always be one step ahead and even improve your marketing and advertising efforts.
With all of this knowledge as an advantage against your competitors, addressing your audience’s requests becomes clearer and more easily attainable.
Most importantly, your bank account is sure to thank you for all the leads, commissions and sales that await you!!
This Is WHY: Keyword Research Tools Will Only Get You Halfway
As I said above, most marketers start their keyword research process using a keyword tool.
That’s so WRONG, dude!
Keyword research tools will only get you halfway.
If you go and use the same obvious niche-related words as your starting point…
Those tools will only show you crazily tied keywords to the seed keywords you fed them with.
You’ll probably get the same results everyone else does.
(Can you imagine how competitive it will get?)
The Google Keyword Planner Example
Take this for an example:
I searched for the keyword “golf” on Google Keyword Planner (GKP) and this is what I got.
You might have expected to see words and terms like “Tiger Woods”, “top 10 golf players”, “best sand shots”, “how to improve your golf swing”, “Jordan Spieth” and “albatross”, right?
But… where are they?!
The problem is that GKP is only suggesting keywords that are directly connected to our seed keyword “golf”.
Good, related, low-competition and profitable keyword ideas are nowhere to be found.
I’m not saying to trash all of your keyword tool’s suggestions.
What I mean is:
Your keyword tool is just NOT doing all the work by itself (and it’s not meant to, really).
To find low-competition, high-profitable keywords you first need to take a step back.
How to Do SEO Keyword Research Right
Instead of just guessing or throwing words up in the air, you need to know what to really search for.
So close your favorite keyword finder tool for a moment, grab a piece of paper and a pencil and follow these steps.
1. By the term ”online business” I mean any or all of the following: a) niche website, b) product or c) service or d) company.
2. By ”customers” I refer to: readers, visitors, users, customers, leads, target market.
Step 1. Describe Your Online Business
How do you describe your business? Can you do it in one or more sentences?
How would you present / explain it to someone you’ve just met?
Try describing it to me out loud:
“Louie, my online business is…”
Task 1: Write down your description(s) on a piece of paper.
Step 2. Brainstorm on How Would Your Customers Search For You
Being able to say what your business is all about out loud or just by visualizing its written description makes it much easier to figure out what your customers would type into the search engines to find you.
Just think about it:
What would they search for? What would their search terms be?
Task 2: Brainstorm a bit about it and create a list with your ideas.
Step 3. Refine Brainstorm Ideas on Google
To better understand your customers’ language when using the search engines to find your products or content, pick up your brainstorm ideas and actually search for them on Google.
Task 3: Improve and update your brainstorm list with Google’s suggestions and corrections.
Step 4. Create Your Buyer Persona(s)
Most of the time, your target market isn’t necessarily looking for your content, products or services.
To be able to look inside your customers heads and find out what else they might be searching for online, you need to get to know precisely who they are.
Setting up a Buyer Persona (also know as User Story) is a very useful Marketing technique that will help you to understand who your potential customers are and what their interests are.
It’s easy to do it.
Simply create an ID card that describes the story and person that represents your audience. On your ID card, include the following information:
- Approximate Income
- Goals (personal & professional)
- Interests (likes, dislikes & hobbies)
For this example, let’s imagine our niche is “golf clubs”.
A User Story’s ID card for that Niche Market would look like:
With this new information under your belt, you now know your audience better.
You can see what other related niche markets they are interested in and predict the keywords they’ll type into Google (or other search engines) to find information about them.
Step 5. Identify Closely Related Niche Markets
A Niche Market is simple a sub-set of a larger market.
It’s your key to finding untapped keywords your competition doesn’t even dream about.
We now know our audience much better thanks the Buyer Persona technique.
It made our job of predicting many of their online searches much easier.
Here are a few that come up just by thinking a bit about it…
- How to improve your golf swing
- How to hit the golf ball farther
- How to shoot a golf ball straight
- How to play a sand shot
- Best golf plays
- Golf exercises
Each one of those search terms belongs to a unique and at the same time deeply connected Niche Market.
You can tell which one it is simply by decoding the phrases:
E.g.: “How to shoot a golf ball straight” fits inside the “golf ball shooting” Niche Market.
(While you are at it, pick up your list of online searches ideas created on Step 2 and Step 3 above and decode them into Niche Markets as well.)
Usually these Niche Markets aren’t big enough to build an online business (a niche website or a product) around.
Most of them will only have very few good keywords (a nice combination of search volume and commercial intent) that make it worth it to SEO optimize pages around.
Identifying closely related Niche Markets can bring in bring in tons of potential new customers if you explore them correctly.
The trick here is to get the most of them as you can so they pile up and create lots of additional traffic.
(Yes, that’s right!
I’ve told you before that your niche website must aim at only ONE specific niche –- especially when you’re just starting out — so it can be laser-focused and attract targeted traffic.
Nevertheless, that does not mean you can’t take advantage of other closely related niches your audience is also interested in to create additional content around.
Once they’ve arrived at your site and read about what they came in looking for, you can always get them to sign up to your mailing list or suggest other posts that focus on the actual niche your site is about.)
Here are a few methods you can use to find more Niche Markets.
#1. Niche Neighbors
When you’re moving to a new home, it’s good to know your neighborhood.
The same goes when you get into a new niche:
You need to know who your Niche Neighbors are.
Niche Neighbors is a cool method that makes it easier to learn about closely –- not necessarily directly — related niches.
The goal with Niche Neighbors is to visualize Niche Markets that live close to our niche.
This method simplifies the Niche Markets finding process.
How do you find your Niche Neighbors?
Just picture your industry’s neighborhood with your niche as the main house and all the other related niches as your neighbors.
By using Niche Neighbors you’ll be able to find several more Niche Markets easily.
Forums are unbelievable places where you can find related Niche Markets.
Master this technique and you’re set to find really great keywords and topics to talk about.
All you need to do is a simple Google search to have those gold mines revealed to you (include the quotation marks and the plus sign):
“keyword” + “forum”
“keyword” + “forums”
“keyword” + “board”
“keyword” + “powered by vbulletin”
“keyword” + “powered by phpbb”
“keyword” + “powered by smf”
Additionally, there are two other tools that can ease this forum search process for you:
Just take your pick and visit them. Check out the forum sections’ names and different forums’ thread titles for Niche Markets ideas.
PRO TIP: Bookmark those forums, take notes of those sections and save those threads. If you later decide to target those niches, you should be a part of this kind of communities by offering your help to the other members, first and foremost; recommending links on your posts, secondly (always aiming to provide value and definitely not for SPAM purposes).
#3. Wikipedia’s Table of Contents
The giant online encyclopedia everyone refers to when they need to learn more about any topic is also a major resource for your Niche Markets quest.
Do a search for your niche or keyword and cycle through the article’s table of contents.
These incredibly well-organized Wikipedia navigation sections will provide you with lots of niche market ideas.
You should also read the actual page(s) and click on the several internal links to other Wikipedia pages to check their own table of contents.
Last but not least, at the bottom of every page there’s a related categories section. Use it to apply this very same technique by exploring those links.
#4. Google’s “Searches related to”
Google has the answer to all your needs.
You just need to know where to look. 🙂
Enter your main keyword into its search box and scroll down to the bottom of the search results to check Google’s “Searches related to” suggestions.
You’ll probably have to drill down a bit more.
Click on one (or several) of the suggestions and scroll down again to the same section of the SERP (search engine result page) to see what Niche Markets you haven’t thought about are yours for the taking.
Step 6. Turn Your Niche Markets Into Seed Keywords
By now you should have already identified a large group of Niche Markets.
You now just need to use them as your Seed Keywords when it’s finally time to use your Keyword Finder tool to start researching for your golden nugget keywords!
Stay Tuned For the Next Chapters
That and much more will be covered on the next chapters of this SEO Keyword Research Guide.